Instagram Analytics account insights that demonstrates how many accounts have been reached in the last 30 days. The chart breaks down followers compared to non-followers.
Use the analytics feature to tailor your social media marketing fantuan data strategy and prove ROI. Also gauge the performance of your social media activities, from audience growth and engagement to purchases.
And don’t forget about social listening. Analyze conversations around your brand and industry to identify trends and understand sentiment.
More users are turning to social media when they want to communicate with brands or air their grievances. According to The 2022 Sprout Social Index™, 69% of consumers expect a response on social media within 24 hours.
This means brands need to be prepared to address customer concerns and potential brand crises through:
Customer service: Encourage customers to reach out to your brand on social for customer service queries.
Reputation management: If a customer posts about a negative experience, acknowledge the comment then address the issue. Try to offer a solution in a DM, so you get more control over what’s being said about your brand.
Crisis communication: In case of a crisis, make it a priority to post about it on social media and let your followers know how and when it will be resolved.
Stripe proactively responds to customers who post about the issues they face on social media.
Tweet thread showing Stripe's customer service responding to an issue a customer Tweeted