Why is CRO important?

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Reading time: 11 minutes
Conversion is an essential part of successful digital marketing , and even if you use multiple digital channels, it is very likely that the transition from lead to customer will occur on your website.

That's why it's so important to create a strategy focused on optimizing website conversions over time so that you always achieve good results.

The name of this strategy is CRO ( Conversion Rate Optimization ).

No matter the size of your business or what your niche is, CRO can help you greatly increase your marketing ROI .

Curious to find out how? Our comprehensive guide will show you everything you need to know to master CRO.

In this guide you will see:

What is CRO
Why CRO is important
CRO Basics
3 myths about CRO
5 mistakes that even specialists make
8 useful tools to increase conversions
How to perform efficient A/B tests
How to interpret your tests and find the ideal variations
5 Advanced CRO Tricks to Optimize Your Results
What is CRO?
The term CRO stands for " Conversion Rate Optimization ." But what does it really mean? Let's understand it once and for all.

By using digital marketing, you are likely to turn your site into a prospecting and sales channel, where leads can request a quote or even hire a service.

But out of all your visitors, how many are actually achieving this goal and becoming your customers ? The number that shows this is known as the conversion rate.

The idea behind CRO is precisely to optimize the conversion rate, that is, to make your sales process more efficient and earn more money as a result.

This is done primarily through testing that seeks to understand what works best to convince visitors to a page to take the desired action for them.

There are a variety of elements to test and different ways to do it, but the goal is always the same: convince more people to complete the purchase process.


It's good to understand that your site's traffic , even organic, lawyer data comes at a cost. So, knowing what to do with it is very important to achieve your marketing and sales goals.

CRO exists to help you ensure that as much of that traffic as possible is translated into sales and that valuable opportunities are not lost due to errors in the conversion process.

Look at two valuable reasons to understand what CRO can do for your business:

Save time and money
It doesn't take much thought to understand the impact CRO has on a business in terms of time and money to achieve results.

After all, the higher your conversion rate, the shorter the time it will take to reach your revenue goals.

But where does the money saving come from? On the one hand, think about how much you lose by having a low conversion rate.

Additionally, if you have a favorable situation, you will be able to redirect more investments towards loyalty and win in the long term instead of focusing only on attracting traffic to compensate for low conversion rates.