TIP : If you're interested in how to achieve a CRO (cost-to-revenue ratio) below 20% with performance TikTok advertising (5x return on ad investment), you can find the TikTok case study here .
If you want to build a brand and maximize reach, then YouTube is the obvious choice. No other online platform can build brand awareness as strongly as YouTube video.
Video advertising = for most people it's YouTube, the world's largest source of videos
Skippable in-stream video ads – ads placed within a video that can be skipped after a few seconds.
Non-skippable in-stream ads – ads placed within a video that cannot be skipped and viewers must watch the entire spot.
Feed-in ads – Feed-in ads allow you to promote your videos in places where they can be found, such as related videos, search results, or on your homepage.
Masthead ads – Masthead ads automatically play without sound and are placed at the top of the YouTube home page. The maximum playback time is 30 seconds. After a certain period of time, the video becomes a thumbnail and, if clicked, the user will be redirected to a page where they can watch the full version of the video.
Microspots – short videos lasting only 6 seconds that cannot be thailand phone number list skipped and open in a video player.
Video advertisement on Seznam.cz
Seznam.cz is one of the biggest players in the In most of the world, YouTube is the main portal for video advertising, but here we also have these interesting players. Video advertising is taking on a slightly different dimension.
Video advertising on Seznam.cz and its scheme
Source: Reklama Seznam.cz Video advertisement
As we mentioned above, the space that the list offers for video ads is constantly increasing. Now, on average, around 90 million impressions are offered per month for Instream formats. For Outstream formats, this is up to hundreds of millions of impressions per month . The advantage of Instream is its placement within professional and harmless video content.
Czech Republic in the field of video advertising. It is a world rarity.
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