How to set social media SMART goals

[shaownhasan]

Let’s say your business wants to run paid ads that target hyper-specific users, you might consider Facebook because of their large user base and they have a robust ad-targeting platform. If you’re a B2B brand, LinkedIn is probably a north star because it’s a go-to network for professionals.

In the Facebook scenario, your goal might be home owner data to covert 20% of viewers. For LinkedIn, you might make a goal of increasing impressions by 60% and plan to incorporate more shareable content in your strategy.

There are a lot of different things to consider when setting platform-specific goals, so check out our complete guide to insights on social media platforms and their demographics.

Let’s dive into the specifics of setting social media SMART goals. The following framework is fair game for any business regardless of the social network(s) you use.

Begin with a big-picture objective to the goal-setting process and think of a broader goal. For example, you might want to build awareness for a new product and generate leads or improve your response rate on the networks you use for customer service to boost customer loyalty.

Then start thinking about granular goals that’ll directly inspire your day-to-day social activities. Once you have your overarching goals, you can begin refining more specific, measurable objectives, which leads us to setting SMART social media goals.

Setting SMART goals
SMART goals are a popular framework used by businesses. It’s an acronym for:

Specific: Your goals should be clear, simple and defined.