Pre-interview assignment

[sumonasumonakha.t]

Manage and build various tests to understand actions that convert more in the company's online environments;
Measure results and optimize the marketing funnel so that visitors/leads become clients or consumers;
Select appropriate tools for test development and implementation;
Develop process documentation.
Requirements:

Passion and understanding for the digital marketing industry. Understanding our mission as a company;
Know how to use tools such as Google Analytics, Hubspot, Hotjar, etc.;
Experience with conversion, hypothesis creation, and data analysis;
Be highly analytical and understand the results of A/B testing and website optimization;
Be an excellent communicator and writer;
Certification in Content Marketing.
In addition, it is desirable that the candidate has interest or knowledge in HTML, CSS, amazon data JavaScript, PHP and related areas.


After analyzing the candidate's resume and previous experiences, it is best to carry out a practical task. This way you will be able to assess whether the candidate is really qualified to fill the vacancy.

We recommend that the task covers the main knowledge that the Optimization Analyst should have. To do this, try to include test creation skills and analysis tasks.

Looking at the following landing page , do you have any suggestions for testing to increase its conversion?
What would be the steps to perform that test?
What would you analyze at the end of the test?
These questions can be answered by email, with a deadline previously agreed upon with the candidate.