Choose the right type of social media experiment

[shaownhasan]

Grab your metaphorical safety goggles, lab coat and test tubes because in this article we’re going to walk through the steps for running and measuring successful social media experiments.

7 Steps for running a social media experiment
With these seven steps, you’ll be testing on social media ig data with ease in no time:

Formulate a hypothesis
Select your metrics and the network you want to test
Define the duration of the social media experiment
Select your variables and control
Conduct the social media experiment
Analyze and share the results of your experiment
1. Formulate a hypothesis
Before you begin, you’ll need a basic understanding of the following:

The overall goals of your business
Your current social strategy, including overarching goals per platform
Your audiences by social network
Your current social performance
Prioritize a hypothesis that will result in the biggest impact on your team’s top-level social media goals. Avoid running several tests at once because it can lead to inconclusive results, especially if you’re focused on managing organic social.