Who to recruit for your social video program

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As Bari Rosenstein, the social media manager for Auntie Anne’s and Jamba, tells us: “With the nature of our brand, having people make the pretzels is almost a need when it comes to shooting video, so we can show people’s hands making the product.”

An Auntie Anne's Instagram Reel showing an Auntie instagram data Anne's pretzel maker dipping a pretzel into butter, and text on the screen that says Only thing I'm kissing at midnight is my pretzel into butter.



Tapping internal experts can also get you access to new areas of your company. For example, when I managed social media at Shedd Aquarium, the animal caretakers could get much closer to certain animals than I could. So I leaned on them to send me content, like this video with over three million views.



So, you’re ready to ask more people to appear in your video content.

You may even have some content ideas in mind.

Let’s get into who you can feature in your social media videos, plus a few content ideas to get you started.

Your colleagues
Tapping colleagues both on and outside of your team is an easy way to feature internal experts.