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In most cases, it is easiest to create a video directly in the application - it contains an editor comparable to the best mobile video editors, which can be used for both recording and editing, dubbing, applying filters, recording live photos, lip-syncing videos (a type of content where the performer tries to match the background sound) and basically any type of content that exists on TikTok . However, previously made recordings can also be used, which can be edited and colored with effects or gifs.

TikTok itself is made up of quite specific content and is essentially built on the wave of trends. So if you don't catch on to a major trend, it will be quite difficult for you to gain a foothold on this platform without much effort. In order for your TikTok advertising to be successful, you need to respect these trends.


During the corona crisis, TikTok usage has expanded among older belgium phone number list audiences, and professional influencers and creators who already had an audience on YouTube , Facebook , and Instagram before setting up a TikTok profile are gradually starting to move here. These include ViralBrothers , Jirka Král , and others.

As with other social networks, TikTok advertising does not have to revolve only around setting up an ad through the TikTok Ads Manager, but can also involve collaborating with influencers.

TikTok in the US is already dominated by an audience over the age of 18. In the Czech Republic, this demographic distribution looks different so far, but a similar trend can be expected, as has always been the case when any foreign application arrives in the Czech Republic.
A March 2021 survey showing that teenagers are only 25% of TikTok users, this is data from the US (source: statista and omnicoreagency.com)
Video types
The most important and first question is of course what kind of content to start creating. I have selected several types of videos for you to choose from: