Now that you've done a little research, you probably have a better idea of what YOUR customers are looking for at Christmas, so their needs, their problems. Now comes the time to use them! But how?
There are many ways, from blog articles to position advertising data ourselves in SEO , to Google Ads , that is, Google ads that allow us to appear in customer searches (e.g. when they search for "Christmas gift ideas" ) to Meta Ads , that is, sponsored ads on Instagram and Facebook.
However, this path is difficult to travel on the fly, independently and without who knows how much time available. What you can do - and mind you, it is very intelligent - is to use these keywords to propose CONTENTS that help sell .
If you want to learn more about the topic, we talked about it with Andrea Ciraolo in this video
Content Marketing: How to Create CONTENT That Helps SELL
The big question that Andrea Ciraolo answers in this video is: how can we use content to increase sales?