There are some important changes and additions to the topic of customer matching lists in 2024
Introduction of new data protection regulations.
Improved encryption techniques.
Advanced requirements for Google Ads accounts.
New functionalities for automating customer lists.
New findings and requirements 2024
New data protection regulations
Google Ads has further strengthened its data denmark phone number list protection measures. Encryption using the SHA256 algorithm remains central, but additional security protocols have been implemented to further increase the protection of personal data. These changes are particularly important in view of the new data protection regulations, which stipulate even stricter handling of user data.
automation and integration
A significant innovation is the improved integration of CRM systems. These systems can now be seamlessly connected to Google Ads, allowing customer lists to be updated automatically. This feature significantly reduces manual effort and ensures that the data is always up to date.