Once we have the header ready, we move on to the actual content of the page

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People from company management (CEOs, etc.) do not have to appear completely convincing in all circumstances, because a certain uncritical attitude is expected of them due to their position.

Landing page content
. First of all, it must clearly correspond not only to the goal of your landing page, but also fit into the overall communication line of incoming channels.

It is not possible to communicate one thing through campaigns and then solve something completely different on the landing page . Users are interested in information about what they clicked through. If they cannot find this information at first glance on the landing page, they will leave very quickly and you will lose conversions.

All elements must lead to the desired goal
Of course, the content of the page is not only made up of text, cayman islands phone number list but also various images, animations and links. All these elements need to be given special attention so that they do not distract the user and thus do not distract their attention from the desired goal of the landing page.

Even simple links need to be handled with care so as not to overwhelm the user with a million options they can perform on the page. The vast majority of them are not desirable and can have the opposite meaning than we would like.

This fact is called attention-ratio , which is defined as the number of actions I can perform on a website and the number I should perform . The higher this ratio, logically speaking, the worse it is.

We should therefore remove all distracting elements so that the user can focus only on the goal , which we must have thought out well in advance.