Building with AI doesn’t mean we stop designing for humans

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Unleashing the full potential of AI is no longer about point features and “faster horses.” Software companies have an obligation to experiment with these new innovations—and give customers linkedin data the chance to experience it themselves. The most exciting innovation isn’t very exciting if you can’t trust that it will work as promised.

At Sprout, we have a foundation of proprietary machine learning that users benefit from, through features like Optimal Send Times, sentiment analysis and explicit content filtering. Sprout’s platform processes upward of 50,000 social posts per second within Listening and an average of 600 million messages daily, helping brands surface key business, audience and competitive insights faster. Our acquisition of Repustate will only amplify these features across our engagement, customer care and listening products.

This new phase of AI will change how we build software, but it won’t change our extreme focus on user-centric design. Instead, we’ll have to be even more intentional about how humans and AI collaborate within the Sprout ecosystem.

Design approaches will and should evolve, but the end goal remains the same: to make the people who use our product more effective. AI should serve as an exoskeleton, a layer that enhances your existing strengths, or be an assistant who shields you from tedious tasks—preserving your time and energy to focus on truly creative work.