Memes are versatile and can be incorporated into your social media strategy regardless of your industry. Whether you’re in retail, fashion, finance, real estate, or technology, you can use memes to put a smile on your audience’s faces.
This means that memes could go against the identity of some brands. For example, memes may not sit well with your audience if you are a retirement home or a life insurance company.
However, if you want to position your brand as friendly and casual, memes can help.
In this attention economy, brands can’t afford to be boring and predictable on social media. If you post the nurse database same content every day, your audience will eventually get bored. You need to experiment with different types of content and mix up your content to keep your followers engaged.
Workshop post on Instagram
Here are some Instagram content ideas you can experiment with:
infographics
Video explanation
Product trailers
Behind the scenes photos and videos
conversations
Memes and humorous content
User-generated content
For example, if you sell physical products, you can encourage people to click photos of your products and share them on Instagram. You can then repost these photos to create a large library of user-generated content.
Final thoughts
Instagram “like count” matters, and brands should take a strategic approach to increasing likes. More likes means high engagement rates, which leads to more leads and sales.
There are many ways to increase Instagram likes organically. In short, brands can increase likes by publishing high-quality, evergreen content that their audience wants to see.
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