Choose covers for your Pinterest boards so they match your branding and the rest of your profile.
There are a couple of different ways you can do this. First, you can create and upload separate board covers to each board and link them to your website.
You can also simply choose a Pin from each of your loan data boards as a cover. To give your boards a cohesive look, choose an image for each cover with a similar theme—like the teal colors in Sprout’s boards.
A screenshot of Sprout's Saved content on Pinterest where all of the boards feature a cover image with similar teal or blue colors.
Verify your website
Last but not least, you’ll want to claim your website. This gives you access to Pinterest analytics for your website and turns on the Rich Pins feature that shares more information about your link, whether it’s an article, product or recipe.
To verify your website, Pinterest will provide you with a code snippet that you’ll need to place on your site. There are WordPress plugins that can help, or your developer can handle it for you.
2. Develop a Pinterest strategy for your content
Just like any other social platform, you need to post regularly, and intentionally. That’s why you need a Pinterest marketing strategy for your content.