mail Marketing Statistics To Increase Your Conversions

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Use Abandoned Items at the Beginning of the EmailA good way to grab readers’ attention is to include a picture of the abandoned item and its description at the very top of the email. You can see the details and CTA later.

Your readers will recognize the product. After all, they put it in their cart. That moment of recognition can inspire your readers to want the item again.

This doesn’t mean that headlines can’t work. Test both strategies when you send abandoned cart emails to determine which one converts the most.

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Staying true to your brand values ​​and voice can make a huge ecuador phone number list difference in conversion rates. This is true for all marketing , but especially for abandoned cart emails.

Be Authentic and Clear — Remind People of Your Brand Values

Add a little humor, use words that describe your brand (e.g. , “the sweetest”), and tell the truth (e.g. , “we couldn’t hold it in any longer…”). In other words, you want to remind people why they visited your site and added an item to their cart in the first place.

5. Address Readers by Their Names
Personalizing your abandoned cart emails can increase open rates and conversion rates. You want your readers to feel respected and appreciated .

Greet Readers by Their NamesConsider addressing them by name in the subject line and body of the email. This is a great way to build rapport.