The importance of everness campaigns

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Many people underestimate the importance of everness campaigns, but we are trying to understand their importance. It is important to set up data collection and analytics to improve strategy.

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How does it even work?
How to combine different online marketing argentina telegram data tools into one ecosystem

Let's look at a few examples of research we conducted before the full-scale invasion of Ukraine. This research was conducted two months before the war began, and we have repeated it twice since February 2022. Unfortunately, the results of the last two studies cannot be disclosed due to their confidentiality and contractual obligations to clients. However, we can discuss the data obtained before the war began.

We conducted research on behalf of our agency, creating informants on the agency’s pages. The message was as follows: “Hi, we are NGN Agency. We are developing a new brand in the field of digital banking. Help us create the perfect product by answering a few questions.”

The survey was aimed at various target audiences, including average Ukrainians, IT workers, truck drivers and other groups. Thanks to targeted campaigns and the use of sociological methods, we were able to obtain high-quality data. Even without specialized sociologists in the team, the use of sociological formulas allows us to obtain high-quality results. It is important to collect a sufficient number of questionnaires from different regions and age groups so that the study is representative.