Restrictions and combating them

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Cookie Legal Restrictions

The next trend is restrictions and fighting them . There are various restrictions in the world of web analytics now. First, these are legal restrictions. I think most of you have encountered them, especially those who work for the European market. This banner that you see in the screenshot had to be set up on all client sites. You did it yourself or had it done for you, but you had to collect user consent. So far, australia telegram data this is actively working at the European level, but in reality it will work in most countries of the world one way or another, it just might have fewer restrictions or fewer fines somewhere. These are not the only restrictions that we have now.

browser restrictions

There are also restrictions on the part of browsers . For example, Safari deletes cookies after seven days if the user does not visit your site. Google officially introduced the ability for the browser to block all third-party files for 1% of users in early 2024. But you need to be prepared that the restrictions will work 100% of the time.

Ad blockers

Ad blockers also affect data collection. All three types of restrictions lead to the fact that we receive less and less data. If earlier it was standard situation when we could not receive 5-10% of data, comparing Google Analytics and CRM systems, now, taking into account all these restrictions, we can lose about 30-40% of data. This greatly affects the work of PPC specialists.