Artificial Intelligence in ASO

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Every app has a name, known as a title. It usually includes the brand name and a few search terms. The title is limited to 30 characters and plays a key role in grabbing the attention of users. The art is to use the most effective and relevant words and pack them into such a small space.

If you provide ChatGPT with information taiwan telegram data about how often certain keywords are searched, you can use this through ASO services like Keyword Planner for Google Ads. This will help you create a more relevant title that includes the so-called “bold” keywords — those that have a high potential to attract more users. From my experience, I can say that ChatGPT copes well with this task. It is also important to consider details such as checking for duplicates, synchronization of localizations and other complex aspects, but the basic principles remain the same — an effective title can make a significant difference in the attractiveness of your app to users .

Another important aspect for ASOs is filling in the Subtitle or Short Description for the app . In Android, this is the description, in the App Store, it is the subtitle of the app, and they differ in the number of characters. In the App Store, as in the Title, you have the opportunity to use up to 30 characters, including spaces. In Google Play, this number increases to 80 characters. Thanks to the same prompt that we used for the Title, but without including the brand, ChatGPT will do an excellent job of creating a Subtitle.

For example, for the application “Focus Screen: Time Control”, it is able to create very accurate and effective Subtitles from an ASO point of view, using potentially traffic keywords. This is a really useful tool for a quick start to optimization, although it does not replace the full-fledged work of an ASO specialist. It allows you to quickly get several promising options in just a few minutes.

Artificial Intelligence in ASO

In Android, unlike the App Store, the app description is indexed. Therefore, when we work with clients who have iOS apps, we recommend writing the app description primarily as a marketing one, since it is not indexed and does not affect ASO optimization. In Android, as in Google, the app description plays an important role , since it is indexed, affecting the position and visibility of the app by keywords.