Comparison with Google Ads statistics

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We analyzed statistics for 13 months, from December 2022 to December 2023, to be able to compare the corresponding months of different years.

For example, in the topic “wireless tunisia telegram data headphones,” we noticed that the share of Ukrainian-language searches increased from approximately 34% to 43% .


Ukrainian queries increased by almost 80% , while Russian-language queries showed an increase of about 20% over the same period. This indicates the general development of the topic, the increase in the popularity of Ukrainian-language queries, and the trend of Ukrainization.

This data is interesting for analyzing the dynamics and indicators of Ukrainian-language and Russian-language search queries according to Google Ads statistics.

Comparison with Google Ads statistics

We did the same with Google Ads information requests and compared these statistics to give a clearer picture. While this data did not always exactly match our observations, we can still draw some conclusions.

For example, consider queries on the topic “news today” or “news for today”. Analyzing the percentage of Ukrainian-language traffic from November to November, we noticed that it accounted for approximately 85-86% of the total search. Although at some point this percentage decreased to 76% , it later increased again to 86% .