Customers today are smart and can easily recognize

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numberlist
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Customers today are smart and can easily recognize

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When businesses target a specific group of customers, instead of everyone, they save advertising costs and resources on ineffective campaigns. Knowing exactly who your target customers are helps optimize your marketing strategy, from choosing the right channels, to the approach and message you deliver.


Create a Difference and Increase Loyalty when they are being “treated as a general audience”. This can easily lead to failure in maintaining long-term relationships. When marketing campaigns are personalized based on customer segments, customers feel they are being cared for specifically and experience products/services that are tailored to their needs.


This not only increases conversion rates indonesia telegram data but also builds strong loyalty. 2. Customer Segmentation: Methods and Implementation a) Demographic Segmentation Demographic segmentation is the most common and easiest method to implement. Demographic information such as age, gender, income, marital status, occupation, etc.


will help businesses build basic marketing strategies. However, to be truly effective, you need to combine these factors with other information such as interests, consumption habits, or shopping behavior. For example, a fashion retail brand might segment customers by age and gender to create relevant advertising campaigns, for example, “Business shirts for women aged 30-40” or “Sportswear for men aged 20-30”.
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