Ecommerce brands that set themselves apart from the market realize that driving revenue growth requires innovating in how they conduct business online.
Because legacy systems can often tie down design flexibility due to their template models, ecommerce leaders can benefit from developing and employing strategies built on a foundation of personalization and UX excellence. Often, those goals are made easier with an API-first approach.
When digital agencies adopt these values, their expertise leads brands to achieve the kind of ecommerce success they need in today’s online-first world. And one such agency earning a sterling reputation for elevating enterprise brands online is E2X, based in London.
Partnering with Bold Commerce, E2X brims with such extensive experience in building robust solutions for their clients, we wanted to find out more about how they view today’s omnichannel 24/7 shopping environment, so they can share advice that will encourage brands to seek innovative decisions to rejuvenate their online initiatives.
Make it personal
Working with brands to accomplish their business goals, the agency has a clear roadmap to the finish line. “E2X believes that the opportunity to craft brilliant UX requires parallel and iterative consideration of both customer centricity, and operational and enterprise needs. The failure to apply this 360-degree view limits the possibilities of the customer experience,” says Serge Albohayre, Partner Manager at E2X.
E2X lays out this full-view idea with key areas they want to focus on when their clients seek their expertise, and brands aiming for online success would want to take note of these points:
Data model and architecture to consider what data needs to be both overseas chinese in uk data surfaced to the customer, business and operational teams.
End-to-end operations to include fulfillment and customer support.
Personalization, marketing and merchandising activity that is needed to build long term “sticky” customer relationships and a dynamic brand experience.
Personalization is at the heart of developing fluid and seamless online experiences. To cite a client example, E2X helped skincare business Dr. Barbara Sturm invest in a composable commerce and BigCommerce platform. Among other projects, E2X designed a Routine Finder for their online channel, which guided shoppers to better understand various beauty applications and shop based on their habits. “We did the heavy lifting so the marketing team can focus on the brand and globalizing their business goals,” notes Albohayre.
Also, the brand’s team sought to derive more benefit from their customer data, asking E2X to set up a CRM tool to deliver hyper personalized communications that drove retention. It ended up being a useful tool that went to market quickly, thanks to the headless approach E2X brought to their Dr Barbara Sturm work.