Offering free content in exchange for filling out a form is perhaps the most used strategy for a lead generation campaign. Creating content such as e-books or infographics , which deal with a specific topic that may interest the users you are addressing, allows you to create lists with contacts who already show a strong interest in a particular topic . This makes it easier
to segment your audience from the
start. For example, if we have an e-commerce of household goods that also sells kitchen utensils and we have a blog of content related to cooking and home care, if a user downloads the content “Recipe to make grandma's cake”, we norway cell phone number list already know that we will no longer contact them to offer them products different from the useful kitchen users to create desserts. We have also activated this strategy on the Blendee website.
Create campaigns with Facebook ADS Social media offers the opportunity to approach potential leads in different ways. With Facebook Lead Ads, you can ask Facebook directly to leave the contact in exchange for, for example, a discount. Collecting contacts directly on social networks allows you to shorten the time during which the customer can leave the information, thus simplifying the process.
Lead Generation Campaigns with Blendee: Here’s How
Blendee offers many tools to help you increase lead conversions from users browsing your site. Let’s take a look at the features Blendee has implemented in relation to the three examples above:
Behavioral Messages
In the case of the Mondo Convenienza campaign, a push bar was created containing the text and CTA to link the subscription page to the list.