Among the features of Blendee, dynamic forms are, without a doubt, one of the most used features to collect information both in a preliminary profiling phase, and in a later phase with surveys aimed at studying the quality of a given product/service .
Created using a simple and intuitive editor, Blendee forms allow you to display questions dynamically based on the target user segment and at the most appropriate time . Data collection can thus be divided into several phases, thanks to the possibility of aggregating all the information collected from time to time.
Blendee Smart Form: The NAMEDSPORT Success Story
Sport and Nutrition: for NAMEDSPORT, an Italian company specializing in the creation jiangsu cell phone number list of superfood products designed to offer each athlete a complete and balanced diet for optimal sports performance, the in-depth knowledge of its users has proven essential to enable a “tailor-made” commercial proposition.
The company therefore decided to focus on forms in order to be able to customize its product proposal in a specific way depending on the sport practiced by the user who lands or registers on the site. The forms displayed are different by segment depending on the segment to which the user belongs.
Here are two examples:
USERS SUBSCRIBED TO NEWSLETTERS OR COMMERCIAL COMMUNICATIONS
Custom Dynamic Forms
USERS WHO HAVE NOT SUBSCRIBED TO NEWSLETTERS OR COMMERCIAL COMMUNICATIONS
Example of a user profiling form
In the latter case, in addition to asking the user about their favorite sport, they are also asked to subscribe to the newsletter . The form therefore also takes on a lead generation function . The data collected through the forms is then used for the creation of personalized DEMs and to personalize recommendations on the site in order to show each user useful products for the sport they practice.