Key takeaway: Creator content is the key to turning your IG business profile into an online destination.
If you’ve been seeing more and more business-creator partnerships on Instagram over regular ads, it’s for a good reason. Creators have the power to influence decision-making. According to data by Meta, 58% of consumers have reported making a purchase after seeing a recommendation by a creator.
If you’re a business struggling to connect with your audience or you simply want to get your name out there, content creators are your best bet for improving your business Instagram profile.
Why should businesses work with Instagram content creators?
Partnerships with content creators are more powerful than your regular marketing content.
In fact, 69% of consumers trust influencers or creators over brands. This is because influencers instagram database are able to build a strong relationship with their audience, and some have established themselves as authorities in specific niches.
Unlike brand-created content, which is there with the intent to sell, people look to influencers as a reliable resource. Other reasons to partner with content creators include:
Scale content creation. Creators make content for a living, meaning you don’t have to worry about shooting and editing content that otherwise would need an entire team of videographers, editors, and more. You can leave everything up to them. Your only job is to approve the content.
Provide social proof. Social proof remains one of the most powerful forms of marketing, and content creators can provide you with an amplified version of your regular customer review.
Get more creative. Partnering with multiple content creators can help you explore more ways to market your brand and think outside of the box.
Increase brand awareness. Content creators will typically have an existing community of followers who actively engage with their posts. A recommendation from a content creator can put your brand in front of a relevant audience who are likely to convert into customers.