Less white space on pages

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Website presentation
Gaining trust begins with a properly localised eCommerce site as this demonstrates that a business is in tune with local customs and expectations. Consumers will feel understood and will be far more likely to feel confident in making purchases. When the language used, the content and the look of a website align with Japanese preferences, shoppers will browse for longer and will be more likely to engage.


The highest quality translation and localisation are required to properly present a brand’s value to its croatia mobile database Japanese audience and to prevent misunderstandings. That is why relying on machine translation may harm your localization efforts in the long run. Japanese customers prefer seeing relevant content in their native language. To enhance user experience, some companies improve their eCommerce localization strategy by hiring freelance translators or agencies that can find specialized translators who are tailored to your brand and understand your target market.

Website presentation

Japanese ecommerce web pages can look very different from those in the West. Important characteristics to accommodate include:

A greater amount of text and detailed information


Informative content rather than content designed to inspire emotional responses

The use of multiple scripts and both vertical and horizontal texts in Japanese

Smaller graphics but more of them

Data, reviews and statistics positioned prominently on landing pages

Multiple and contrasting colours and design features

Clean, straightforward layouts with ease of navigation

It is worth noting that while younger people in the Japanese market are generally accepting of western web designs, older consumers often favour sites that are more typically Japanese. This is crucial because in Japan, it is those over 30 years of age that are most likely to shop online.