Do not write the subject in capital letters

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Therefore, even emails that are not intended for that purpose and are designed to be relevant can be identified by some providers as spam. To prevent this from happening to your institution, there are some tips you can follow, such as:

Don't buy email lists

Know the people who will receive your emails. This way, you will be able to offer something of value and increase the chances of converting them into potential students for your institution.



First, it's not a nice thing to do, and second, it's already been proven that 85% of people prefer lowercase georgia mobile database subject lines, according to the Radicati report we mentioned earlier.

Don't forward emails to users who have hard bounced

A hard bounce occurs when an email fails to be delivered to the recipient's inbox due to a permanent defect, such as a non-existent, invalid, or blocked address.

By sending an email to that user again, your delivery rate will decrease which may result in a penalty from providers preventing you from sending emails normally.

One sign that this may indicate a problem is that your delivery rate starts to drop below 95%. If this happens, it is best to exclude emails that are flagged as hard bounces.