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Path research is about conversions, about dynamics. There are many settings regarding a certain time of conversions or you can select several events there at once. You can independently create this path. Filter by channels, by location.

The total value of the user is our LTV. This azerbaijan telegram data indicator will tell you how much a person has brought us in their entire life or in a certain period of time. You can compare data for half a year. For example, how much a person bought in half a year from an Android, how much a person brought in in half a year from an iPhone. You will see different frequency of purchases, different average check. You can even develop a formula yourself and look at this indicator.

Overlapping segments shows how much the audience overlaps. That is, users have some certain correlations, dependencies between themselves. For example, people watch football, but come from different advertising companies. They all bring you a certain amount of money, but buy completely different brands of furniture. This is very convenient for analyzing and adjusting your marketing strategy, arguing your ideas.