As much as it may be tempting to try

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As much as it may be tempting to try and lure people into clicking on your headline, clickbait does more harm than good.

The problem with writing a headline that’s clickbait is that while they do often get people to click, the negative experience a reader has on the page causes you to lose integrity (and more readers will bounce off of the page once they realize they’re going to be let down by the content at-hand).

"If you want to learn how to write a headline that'll attract (and retain) readers, avoid clickbait-driven headlines that leave readers feeling disappointed or misled."
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So how do you ensure your headlines aren’t clickbait?

Avoid hyperbole: Hyperbole or exaggerated statements are the hallmarks of clickbait (avoid this at all costs)
Don’t make empty promises: As much as your headline should be designed to offer solutions, make sure your promise is fulfilled in your blog post
Be honest: Honesty is the biggest trust builder (particularly online), so the números de whatsapp de méxico dishonesty can cost your blog its readership and revenue
Another simple reason to avoid writing a headline that leans on clickbait is that Google explicitly frowns upon clickbait. As such, your content won’t rank as well as it otherwise should.

25. Don’t Write Vague Headlines
Vagueness is another quality problem that plagues many headlines.

As much as you may want to surprise your readers with a profound revelation in your blog post, that is by no means a justifiable reason to write a headline that’s overly vague (in hopes that readers will click through to try and find the answer to your vague headline).

Your blog headlines must clearly portray the content of your article if you hope to build lasting relationships with your readers.

26. Never Use the Third Person Point of View in Headlines
Most blog posts are not news articles. Because blog content is meant to connect you with your readers, it’s important that you avoid the use of the third-person point of view (i.e. he, she, they).

Instead, use the first (I, me) and second person (you, your) point of view as much as possible in both your headlines and throughout your blog posts.

Why? Well, the third-person narrative often distances readers from your message, as it makes them feel like outsiders looking in. First and second-person perspectives, however, make your readers feel like a friend—and that they’re involved in the process that’s happening right now on the page.