ALEX: Yeah. There are some things that I learned the really hard way, I have to admit, right? Again, maybe I can highlight three or four different things here. The first one being, you know, as a mexico whatsapp number marketing leader, you have to be passionate about the company's mission, about the company's product. Like get excited about it because if you're not excited, you won't have that sparkle. Like it's going to be hard for you to be creative and drive, if you want, the grit to be successful.
but it is probably the most important one of the four that I'm going to talk about, hire the best. Right? If you can take the extra step to hire someone who can excel in something versus someone who can just get the job done, do it. You're going to learn more. It's going to push the rest of the team. It will pay off big time. The third thing, and I think it is also very important but it comes with experience, is don't try to do everything. Like prioritize your strategies that make sense for the company. And you don't need too many. You know, you maybe come down to maybe two or three strategies, but for those strategies, you have to be number one or number two in the industry, right? You have to be like expert in those.
And we all know that everyone in the company has an opinion about marketing, right? People come to you and say, okay, change the CTA background. It should be blue not white, right? Why aren't we on Tik Tok, right? And how come we're doing this event and not another event. And, you know, here's a demand gen play that, you know, someone emailed me about, right? Everyone has an opinion. The most successful companies, when it comes to the go to market, they don't try to do everything. They find those one or two things and they become the best in them, right?
And the last thing that I have to admit, I've personally struggled in my career, right? Because you know, is how to learn to fail constructively, right? And there's a lot we can learn here from lean startup models and how the product, agile product development is happening. But no one wants to fail. No high-performance CMO wants to come out and say, you know what, we run this campaign and it didn't work out, right?
CAROLINE: Yeah.