Spotify attacks Indian market

[Shishirgano9]

"Our competitors are rather all the other applications installed on the phone. Facebook, Snapchat, Instagram... All the time spent on applications other than Blackpills . On mobile , there is competition in uses and competition in content , because one of our competitors nevertheless remains Netflix . We still have audiovisual competitors in addition to the other applications !"

In this competitive market, Blackpills and Studio+ have kuwait cell phone number list not adopted the same economic strategies or the same editorial positioning. It is worth questioning the reasons that led to the failure of one and the relative success of the other .

Studio+, the failure of the premium strategy
Studio+, launched in November 2016 in France , immediately adopted a so-called premium strategy . The attachment to the Canal+ “media brand” is evident on the editorial level, as the logo has the same characteristics as that of the famous encrypted channel. From an economic point of view, the application is accessible through a paid subscription – just as has been the case for Canal+ since its creation.