Compared to customer surveys, which are sent out en masse

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They allow you to get more elaborate answers that customers don't have to go through the trouble of writing answers. You can discuss things like:

How did you hear about us?
Why did you choose us over other alternatives?
Which of our features do you use most often?
What do you think could improve our product?
Customer interviews allow you to go israel phone number data deeper and gain deeper insights as you go, which is not possible with surveys.

Ways to use customer interviews:

Identify nuances and micro moments that you can improve.
Build relationships with customers.
Get ideas for new features or offerings to add to your plan.
8. Success stories and case studies
Success stories, testimonials, and case studies are another form of customer interviewing . But while the above focuses on customer feedback, in this case, it’s a story about how they used your company to solve their problem . These are publicly available materials in written, video, or audio form.

Here are typical questions that a success story tries to answer:

What problem did you face? What were its consequences?
How did you find us and why did you choose us?
What product or service did you use to solve your problem?
What were the results and benefits?
How to leverage customer insights from success stories:

Provide them during introductory calls and sales presentations.
Publish them on your website for visitors to view.