SEO for Shopify – how to increase your e-shop's search rankings

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Do you have an e-commerce store on Shopify? Find out how to rank at the top of Google searches.
When it comes to driving motivated traffic to your Shopify store, no other digital marketing strategy is as accessible and effective as SEO.

If you spend enough time ensuring your website is properly optimized , it will help you increase organic traffic, which means more visitors and more potential customers viewing your products.

Plus, unlike PPC or social media ads, SEO latvia phone number data strategies can drive traffic to your Shopify website long after your advertising budget has run out. For this reason, leveraging SEO is one of the best digital investments a Shopify website owner can make.

How does SEO work for Shopify?
SEO for Shopify is the process of optimizing an e-commerce website to perform better in search results. While SEO can be applied to any website, Shopify SEO focuses on helping e-commerce stores that use the Shopify CMS to gain higher keyword rankings and more organic traffic.

Common SEO Problems for Ecommerce Websites
In general, e-commerce websites are more likely to face certain issues that can negatively impact their search performance.

Weak content: Google likes long, rich content. Since product pages often tend to only contain a short, multi-line description, it can be difficult to increase their search rankings.
Duplicate Content: With multiple similar or automatically generated product pages, many e-commerce websites face duplicate content issues.
Poor website architecture: Google likes to see an optimized website structure that is easy for users to navigate. Since e-commerce stores usually have a large number of products, it can be difficult for them to maintain proper website architecture.