Sofia is a 35-year-old, recently registered accountant with a 5-year-old son. She works for a manufacturing company. Her workload does not allow her to attend to the day-to-day life at home, where she has been working from home since the pandemic began. For this reason, she is looking for a delivery service that offers a variety of meals, both delicious and healthy. She is very concerned about her child's diet.
Do you see the difference? Creating a buyer persona involves considering all the aspects within the profile that may influence the purchase decision and taking them into account so that what we communicate contains the solution to what they need.
How to create a buyer persona?
Investigate absolutely every space that can help you learn from your buyers.
You can also create these spaces through interviews mexico phone number lookup free current customers. You can send surveys to former customers or create focus groups with profiles familiar with your brand.
Some questions you can ask are:
How old are you?
Education level?
What is your daily life like?
What are your challenges?
What factors do you take into account when choosing a product or service?
What are your goals?
How can my product or service help you?
There are many questions you can ask. The important thing is to cover everything that can help you shape the best solution for your potential buyers.
These questions can also be answered through an in-depth analysis of your social networks, or digital spaces where users have interacted with and about your brand.
It is common for users to comment on their experiences with a brand and even express their needs organically on platforms such as Facebook and Twitter, forums and blogs.
Likewise, through the profiles with which they interact, relevant lessons can be learned, from age to behavior with friends, family, and mutual contacts.
Listening intelligence to create a buyer persona
Information on social media is available on our computers or cell phones. The question is, how do we find the key aspects to create our buyer persona in this vast sea of data?
Of course, social media analysis can be done manually. However, it is much more practical when we work with platforms that make this work easier and save us time that we can invest in other equally important activities.
Social listening platforms, also known as social listening, allow this process of collecting and classifying information to be streamlined.
Having a platform specialized in this task will help you identify where your brand is being talked about, through the location of keywords.
It will also classify these conversations according to the key aspects you want to collect: purchase intention, complaints, opportunities for improvement, etc.