Structuring the right content marketing strategy

[nusaibatara]

To truly understand why content strategy is one of the fastest growing areas of digital marketing , we need to clarify what it is and how it fits into content marketing.

You may have heard the phrase “content is king”. That’s true, but how do you place this statement in a landscape as vast as digital marketing? We must remember that content marketing and content strategy are not the same thing, even if they are often confused.

While content marketing is peru cell phone number list the production and distribution of valuable content, content strategy is the planning of content management. A content strategist does not deal with the practical distribution of content but with its alignment with business objectives, influencing its development, presentation, evaluation and analysis.

A content strategy must be prepared through analysis, evaluation, research and interpretation of metrics. We can imagine it as a construction, The content strategy is upstream, it is a precision work that requires a solid and well-defined project behind it, otherwise it will produce useless and ineffective content.