Yandex.Zen for Business — a Breakthrough in Attracting the Target Audience - Image 1
People spend almost the same amount of time watching videos - 23% and reading articles - 27%:
24% of the time (of those same 45 minutes a day) people browse the feed;
12% of people visit partner sites;
9% comment on materials;
5% - other actions on the platform.
Commercial interests of the audience
The graph below shows the main interests of the site's audience.
Overall, the audience is evenly distributed across themes. The gap chile cell phone number list between categories is small, the first 4 categories: “Construction and Repair”, “Clothes and Footwear”, “Rest and Travel”, “Education” are easier to access the platform for obvious reasons.
Life hacks for construction and repair on Zen is the area where people most need each other's tips and experience. Women look at clothes and shoes the most. "Food and drinks" are recipes that have long been firmly established in the TOP 3.
Promotion in Zen
Zen algorithms determine which users are best served by your publication. To ensure effective advertising contact, automatic optimization of impressions is used. Thanks to this, advertising content is shown to those who are interested in it, and advertisers communicate with a new audience that is difficult to find with traditional targeted advertising. The main mechanics are the semantic proximity of content and filtering by the portrait of the target audience (if the articles are read to the end by those people who read the same things as you).
Placement formats and promotion nuances
Articles are a proven advertising format in Zen, which allows you to tell about a product or service in as much detail as possible.
Advertising publications are displayed on the Yandex main page, in Yandex Browser, on zen.yandex.ru and in the Zen mobile application.