Another important feature of media advertising is its emotional component. Media advertising campaigns are often built on creating a certain mood or emotions in potential clients, which helps to form a positive attitude towards the brand.
It is also worth noting that media advertising requires significant financial investment and a well-thought-out strategy. But at the same time, a properly constructed media campaign can bring significant results in the form of increased brand awareness and attracting new customers.
How to set up a target audience
Ad impressions can be set up clearly and flexibly. To do this, you need poland cell phone number list to perform a number of actions that are likely to lead to success. When setting up media ad impressions, you need to consider the following parameters:
socio-demographic characteristics of the target audience (gender, age);
geographic location of the CA (country, region, city, etc.);
a set of interests (occupation, hobbies, temporary interests);
Yandex.Metrica segments and Yandex.Audiences;
search phrases;
time of ad impressions.
Thanks to such a tool, the company is able to conduct successful operations even in a dynamically changing market situation.
Payment methods for clicks and impressions
Payment is made for impressions and user clicks on ads. Payment for clicks is made on the same principle as in the case of graphic advertisements. The amount of money to be paid for a click can be regulated by Yandex or assigned by the advertiser. An impression is considered to be a case when the advertising banner is at least 50% in the display area of the screen for at least 2 seconds. To save budget, it is recommended to enable the option to pause the display of messages on temporarily inoperative sites on the Internet. This also ensures that ads will be shown on current working sites.