B2b digital marketing: 7 mistakes you shouldn't make!

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B2B digital marketing is a powerful and fundamental tool for any company that wants to attract business and not lose ground to competitors.

With the business world becoming increasingly demanding, adopting communication actions is no longer optional but a matter of survival.

However, to be successful, you need to create assertive and well-aligned strategies. In today’s post, we list 7 B2B digital marketing mistakes that you should NOT make. Check it out!

Read also: What are the factors that influence the B2B buyer's decision?

7 B2B MARKETING MISTAKES YOU SHOULD NOT MAKE!

1. NOT UNDERSTANDING YOUR CUSTOMERS’ CURRENT SITUATION
This topic comes first and for good reason. Not recognizing the whatsapp spain number current situation of the companies you sell to is a big mistake! It is essential to know more about your customer's interests, the problems they face and the difficulties that influence their final purchase decision, because in B2B sales, the relationship is very important to win the customer in the end.

Study the companies that buy from you carefully, what problems they face on a daily basis and the financial situation they find themselves in.

With this knowledge, you will have a basis for your communication strategy and will be able to show the customer the benefits of investing in your product/service.

2. EXPECT IMMEDIATE RESULTS
Today, there are several B2B marketing strategies that can bring commercial results to companies, and some of them are relatively quick. However, in this market, it is important to draw up a medium to long-term plan to evaluate the return as a whole and also to be able to monitor the growth of these numbers, as the results increase significantly over time.

In B2B digital marketing, negotiations have a sales cycle that varies greatly depending on each market. Depending on the average ticket and complexity of the product/service, these sales can take up to 1 year to occur. Those who have a sales cycle similar to this are already accustomed to not having immediate results, so the goal here is to work on the relationship with these leads throughout the entire period.


3. NOT UPDATE THE COMMUNICATION PLAN
This is one of the most common mistakes companies make. The market changes very quickly, along with technologies and trends. Always being aware of these changes and drawing up plans and goals that are aligned with this new scenario is essential!

Always keep in mind that your customer wants a partner and not just to buy a product or service. Therefore, create content that shows how your product can help them overcome the difficulties of the current scenario and how it can add value to their performance in the market.


4. NOT USING THE CORRECT LANGUAGE
Knowing the right way to communicate with your customers and using the right language in your campaign is one of the foundations of content marketing. When we talk about B2B marketing, this factor is even more important, as sales in this market tend to be consultative and therefore it is extremely important to communicate with them in the right way.

Establishing a relationship with a company involves communicating with several professionals, often from different sectors, and each one has its own particularity. In other words, they are different audiences that are found in the same organization.

In an increasingly competitive market, personalization is a huge differentiator! Therefore, map out your company's target audience, outline the personas that your brand will have contact with, and define efficient and assertive communication with each of them.

Ah! Remember to create diverse content that caters to these different audiences and thus always build new conversion channels.

5. DO NOT INVEST IN DIGITAL MARKETING ACTIONS
The internet is the perfect environment for you to get even closer to your customers, be present in their routine and understand more precisely what they are really looking for.

Establishing a B2B digital marketing strategy is essential for you to be able to create content that converts into sales. In this process, you can consider the following questions:

Which digital channels are my customers on?
gifts?
What questions do they have regarding my product/service?
What is the correct language I should use in my digital actions?
Where does he look for products/services like mine?
How long does it take from the first contact to the actual purchase?
By answering the questions above, you will begin to understand how your persona's purchasing journey works and what strategies you should use to attract them to your company.


6. NOT MONITORING METRICS
As obvious as this may seem, many companies do not track the metrics of their strategies and this is a serious mistake! If you do not track and analyze the results of each action, you will not be able to rely on the numbers to know what is working and what is not.

Today in digital marketing everything is extremely measurable and with this it is possible to calculate the ROI (return on investment) of each strategy worked on, to know whether to continue investing in it or reallocate that budget to where it brings more results.

7. NOT CONSTANTLY UPDATING YOUR WEBSITE
In the B2B market, the website is the company's business card on the internet and if it is not updated, especially for the mobile version , it can end up harming your business and even make you lose sales.

You need a website that really aims to increase conversions and for that it needs to be fast, sellable and with a great experience for the user who browses it, as this engagement will bring better organic results and also more sales opportunities.