Types of web analytics

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Types of web analytics
Web analytics focuses on measuring, collecting, analyzing, and reporting web data to understand and improve website usage. There are two main types of web analytics: on-page and off-page.

1. On the analytics website
On-site analytics track user behavior on a website or web application. They measure metrics such as page views, bounce rate (the percentage of users who leave a page after viewing just one page), time spent on the page or site (also known as d slovenia phone number data ell time), conversions (such as signups or purchases), click-through rates (CTR), and more.

2. Outside the analytics page
Off-page analytics measures a website's popularity based on external factors, such as links from other sites or social media shares. It helps you understand how people find your website online and which sources drive the most traffic.

Web analytics settings
Setting up web analytics tools is relatively easy with today's technology. A popular web analytics tool is Google Analytics because it's free and offers detailed insights into your website's performance.

To set up Google Analytics:

Create a Google account if you don't already have one.
Log in to Google Analytics using your Google account.
Follow the instructions to create an account for your website.
Add the tracking code provided by Google Analytics to your website's HTML code.
Wait for the data to start appearing in your account.
Other popular paid options include Adobe Analytics, Piwik, and Clicky. These tools offer more advanced features and customization options for larger websites or businesses.

Key metrics to track
Tracking key metrics is essential to understanding your website's performance and user behavior. Here are some of the most important web analytics metrics to track:

Traffic sources. Where are your visitors coming from? Is it organic search, social media, email marketing, or paid advertising?
Bounce rate. How many visitors leave your website after viewing just one page? A high bounce rate can indicate a poor user experience or irrelevant content.
Time spent on site. How long do visitors spend on your site? A longer dwell time indicates that users find your content engaging and informative.
Conversions. What actions do users take on your website? Do they sign up for your newsletter or make a purchase?
Click-through rate (CTR). How often do users click on links or buttons on your website?