On commercial platforms, intuitive navigation is the key to a successful purchase. Provide a clear site structure, check that all links work, and add a search for faster access to information. Cross-linking and blocks with similar products/articles after the content will also improve navigation. Blocks and links should be located in the content part of the page or in sidebars. This will help the user see more options for clicking. You can check the relevance of links using Screaming Frog SEO.
For those who cannot decide on a product/service, it will probably be taiwan cell phone number list useful to display a block of similar products, etc. at the bottom of the page, under the main information.
Improving Usability: When Every Click Matters
The purchase process is a sequence of actions, and any difficulty can scare off the user. Check the forms, buttons and make sure the whole process is intuitive. Use analytics to identify weak points and work on improving them.
Difficulties with placing an order may be due to inconvenient forms or unclear instructions. Constantly analyze pages with the highest exit percentage and make adjustments, conduct an audit of pages. Google Analytics has a report "Exit pages". It will help you find shortcomings in the funnel of a commercial site.
It is important to think through the functionality of the site clearly. The user may not find the right button or will not understand how to fill in a particular field for entering data. If such problems are found, it is necessary to audit the pages.
Diving into details
Whether a visitor is looking for home furniture or is interested in the cost of car insurance, the key is to provide as much information as possible. This will increase not only the time the user spends on the site, but also the likelihood that they will perform the target action. Tools for expanding information can be:
semantic core via Wordstat. Analysis of queries that users use to come to your site and the use of tools for collecting semantic core, such as Wordstat, allow you to accurately determine what information should be added to improve the content;