Experts believe that the main reasons for the fuel crisis and the likely rise in gasoline prices include the reduction of damping payments, the weakening of the ruble, and the tense situation in the Middle East.
The hardest hit are for independent petrol stations, as a reduction in retail petrol prices without government subsidies could lead to their bankruptcy.
"Retail fuel prices are growing, so an unfavorable situation has ukraine cell phone number list developed for independent gas stations. The purchase price of petroleum products is now higher than at the stele. Independent players are forced to raise prices to remain within the marginal volume. This affects sales volumes with all the consequences. This is the reality we have been dealing with for the past 2 months," comments Sergey Balsin on the situation.
“Any crisis is a search for new growth points”
Ingate Group expert and project strategist of one of the fuel market players Alina Sinelnikova sees new opportunities in the current crisis. In particular, she talks about optimizing marketing strategies so that private petrol stations can stay afloat.
"From a marketing point of view, this is a real challenge. The first thought is that everything is lost, and we need to reduce our activities as much as possible so that petrol stations can survive thanks to their current customers. But it was immediately followed by a sobering thought: "Any crisis is a search for new growth points."
My team and I went into a brainstorming session. What if we manage to change the positioning so much that we shift the focus from prices to the background? How to find “our” audience and how to hook them? As a result, we came to a unanimous opinion: we need to completely change the strategy and positioning.”