Let's imagine that we are a logistics company, a small competitor of market giants like SDEK or Russian Post. We have developed a digital strategy that includes all the above channels, and we want to improve our work with the help of ChatGPT.
There are two useful tasks that the neural network copes with quite well: generating ideas, in particular USP, and analyzing the target audience, including building CJM. Let's look at three additional tasks that the neural network solves.
Selection of the semantic core
The first and main task that faces the launch of contextual singapore cell phone number list advertising is to collect the semantic core. Yes, now on the market you can choose tools for selecting keywords, analyzing competitors and search results. ChatGPT will help you quickly create a basic set of words, and will also give examples of new keys to expand the current core. To some extent, this can be called a generator of ideas for your semantic core.
Let's try to launch a small storm of ideas for expanding key phrases through low-frequency queries:
ChatGPT Top Tasks for PPC and Targeted Advertising - Image 1
As with everything else, it's important to ask the right question to get the best results.
Let's analyze the prompt:
1) Please introduce yourself as a marketer. From experience, this is not always necessary, but it won't hurt.
2) Be sure to indicate the niche we work in. This way we will definitely exclude answer options that do not correspond to our topic.
3) We describe the task: we need keywords for the context, while we set a specific number of phrases that we expect from the neural network.
4) In order not to get general phrases, we must segment the product/TA/geo/any other features. Therefore, in the request, we tell about our product/service and who they are intended for. The more input you provide and the more clearly you segment the features, the more effective the result will be.