The Coronavirus has already impacted the consumption of digital media. According to Exame, there has been a 40% increase in online purchases . And, even amid the pandemic, some categories are showing growth.
Still, caution is needed to deal with demand efficiently and safely.
See below how to work on Digital Marketing during the quarantine caused by the Coronavirus and not let your business come to a standstill.
Home Office
Many people have started working from home, so there is a greater canada phone numbers list demand for laptop rentals, for example.
Furthermore, software development companies can take advantage of the scenario to release useful tools. Here, it is worth highlighting those that help in videoconferencing.
Courses, delivery and security
It is clear that the demand for delivery services has increased. However, there is also room for the provision of distance learning courses.
In this sense, it is worth expanding horizons and thinking not only about the more traditional formats, but also about offering content and tips that help people.
This way, you can capture qualified leads now and use them for new conversion campaigns in the future.
Furthermore, the demand for private security has increased in Brazil. Companies in the sector may benefit from an increase in sales during this period.
Time to rethink strategies
Using Digital Marketing strategically during the Coronavirus era, however, requires reviewing some points.
First of all, it may be important to reevaluate your brand positioning and understand which channels your customers are present on.
Still, it’s worth finding ways to deliver valuable experiences as much as possible and to communicate in an empathetic and caring way.
Adequacy and anticipation
For businesses that have unfortunately had to close their doors, remember that you should not end communication with customers and leads.
Alternatives include advance sales, which has been occurring in the tourism sector, or the offering of “bonuses” that can be withdrawn later.
Furthermore, this can be a valuable time to review business fronts and, who knows, open new avenues of action, such as launching an e-commerce .