Do you want your email campaign to deliver results?

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When it comes to the success of an email campaign, most people believe that success depends primarily on the open rate of emails. What really matters are conversions, and clicks are what lead to them.
When it comes to the success of an email campaign, most people think that success depends primarily on the open rate of emails. Of course, a high open rate is important. An email that no one india mobile number data opens is not likely to be read. But opening an email or reading it is not the most important thing. No one pays you to open an email. What matters most is clicks and conversions. Open rate is not a key indicator that would determine whether your campaign is set up correctly or not. What really matters is conversions, and clicks are what lead to them. Tracking how and where email recipients click is important for setting up a campaign correctly.

Do you track where users click?
You may spend a lot of time thinking about how to convince recipients on your email list to open your emails. An effective way to achieve this is to have a well-written email subject line and a correctly filled-in sender name that does not raise suspicions of spam. Testing the quality of subject lines in promotional emails is easy, and most emailing services have their own tools for testing them.

Tracking which links in your emails people click on is a bit more complicated. Each link in your email should have tracking tags set up correctly so that we can track and evaluate what people click on and adjust our emailing strategy accordingly .