How customers reach an online store

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In online marketing, when we create an online store, the client usually asks where customers usually come from.

According to a study by Custora , in the United States, web positioning through Google and other search engines is usually the first option to reach an online store and make a purchase, specifically covering 26% of purchases. Closely followed by 25% are visits that directly access the online store by recommendation or because they already know it. 17% of visits that end in a purchase come from Email marketing or sending newsletters and 16% correspond to SEM or advertising via Google Adwords and 1% to Google Adsense and similar. In addition, 10% usually arrive through affiliate campaigns and 5% through other means.

As regards social networks, the percentage of visits that end in a purchase is reduced to 2%, in fact it is one percentage point lower than in 2012. This percentage is certainly very low and seems to confirm the theory that social networks singapore telegram data are used to inform about new product launches and to advise customers, but that they will end up accessing the online store or e-commerce through other channels. Another more critical analysis would be the lack of confidence of some users in the social network sales channel.

The study works with an analysis of the behaviour of more than 70 million online buyers, so it is assumed that it is true.

If we analyse in more depth what type of social network most users access online stores to buy, we find, without surprise, that Facebook accounts for 80%, 5% on Twitter and 15% via Pinterest.

In conclusion, we must bear in mind that although web positioning is the best channel to attract buyers to online stores, we cannot forget other channels such as email marketing and affiliate programs. It is the sum of all online marketing channels that can bring true success to an online store.