What is a unique offering and why you can't do without it in SEO

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Properly selected and optimized images are an important part of on-page SEO , as they can not only convince an undecided customer to buy, but also help you rank better in search engines. Many people search for products through images. If your site ranks in the top positions of Google image search, it will help you gain new customers. Optimizing images is not complicated. The image should grab the visitor's attention and should have short, concise descriptions in the alt and title tags that contain the keyword and describe what is in the image.



A unique selling proposition (USP) is a marketing kazakhstan phone number data concept coined by television advertising pioneer Rosser Reeves in the 1940s. The idea is that every marketing campaign should focus on one specific, unique offer that will convince a customer to buy a product. How can this concept be used in modern SEO?

Why does every page of your website need a unique offer?
Let's remember that Google processes billions of queries every day. How can it competently decide, with such a huge amount of data, which page deserves to be ranked first for each of the more than five billion unique queries that Google visitors ask every day?

In my experience, it doesn't really matter how big your website is. Google's algorithm evaluates each individual page separately and will happily display a page from a smaller website in the first places if it considers that the page is the best choice out of thousands of similar ones for a given query and that it best meets the user's expectations. But how does Google know that a page is better than others for a given query? What makes a page better? How do search engines actually measure the "quality" of a page? All of these ideas inevitably lead to one main question.