Facebook ads are powerful allies to increase visibility and attract more customers for your company.
With them, it is possible to target a specific profile of people, capture leads , generate more visits to the website and, of course, attract new followers to your page.
Promoting posts and banners on Facebook has become canada telephone numbers even more important. After all, it is estimated that only 12% of people who follow a page on the network receive the published content.
Want to better understand how Facebook ads work? Then be sure to keep reading!
Facebook Ads: How to Get Started
First of all, you need to know that there are two ways to advertise on Facebook.
The first is to click directly on the “sponsor” button , which is available below each post.
We don't recommend this method, as it is limited to the post format. In addition, it doesn't explore all the targeting and results analysis options offered by Facebook.
The second way is via Ads Manager , available in the menu of your personal profile. There, you can add accounts from different companies and create campaigns and ads of all kinds.
Understand the types of campaigns
There are 3 different types of campaigns on Facebook. And they are grouped according to their objectives.
In the first group, we have campaigns focused on visibility . Basically, they allow you to reach the largest number of people within the desired profile to increase awareness of your brand.
The second group includes campaigns focused on consideration, that is, on impacting people who already have some affinity with the brand or product/service.
This option includes ads to gain followers, capture leads, increase post engagement, and start more conversations via private message.
Finally, we have conversion campaigns . In other words, sales or any other desired action to be performed on the website.
How the ad structure works
Now that you know the types of campaigns offered by Facebook, it is important to understand how the logic of advertising on the social network works.
The first step, of course, is to define your objective and campaign type. Then, you’ll move on to creating your ad set . This is where you’ll determine your budget, audience targeting, and where your ads will appear.
It is worth mentioning that the budget can be either daily or for a period defined by you.
In segmentation, you can find both demographic options and options based on interests and habits . Finally, ads can appear in the user's feed, on the right side of the page, on Instagram or only on mobile.
The last step is the actual creation of the Facebook ads. Depending on the objective you choose, you will need to create calls to action and images.
Tips for advertising on Facebook
Now that you know how Facebook ads work, it's time to take note of some tips to get the most out of the tool.
First of all, keep in mind that Facebook is an extremely visual social network. In other words, you will need to take great care with the photos and banners in your ads.
Additionally, Facebook penalizes the display of images that have more than 20% of their area filled with text. Therefore, use this feature to capture attention and leave the informative part for the calls to action and ad texts.
This may seem like a silly tip, however, most companies forget to create ads that are actually relevant to their audience.
Imagine that your customers really value freebies. Creating a campaign focused on new products may not be the best option for this example.
Another key point is to make the call-to-action very clear . If you want people to buy something, you need to say so in your ads.
Finally, don’t forget to monitor your data and make adjustments to your Facebook campaigns to ensure they deliver better results. This is a valuable feature of the tool and you should make the most of it!
Having the help of a digital marketing agency specialized in the subject can be the best way to create successful campaigns on Facebook.