Measuring Email Accessibility

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It’s also important to measure the accessibility of your emails over time. Check your email statistics to determine how many people open and interact with your emails. You should also check whether engagement differs between people with and without disabilities. This will help you understand the impact of your efforts and how you can improve over time. Consider doing the following:

Email Engagement Analysis: Start by digging into your email statistics. Analyze the data to determine the extent of your email opens and interactions. This initial step provides insight into the lebanon phone number generator reach and impact of your email campaigns.
Segmentation Analysis: Segment your email audience into two categories: those with disabilities and those without disabilities. This segmentation will allow you to compare engagement levels between these two groups. Do people with disabilities open and interact with your emails at a comparable rate to people without disabilities? This comparison can yield valuable insights into the accessibility of your content.
User feedback and testing: Ask for feedback from people with disabilities on your email list. Conduct usability testing with screen readers and assistive technologies to ensure your emails are truly accessible. This real-world feedback can highlight specific pain points and areas for improvement.
Illustration of user comments
Accessibility Compliance Metrics: Evaluate your emails’ compliance with accessibility standards like WCAG (Web Content Accessibility Guidelines). Automated accessibility tools and checkers can help identify issues like image alt text, proper header structures, and keyboard navigation. Regularly check and document your progress in addressing these accessibility issues.
Benchmarking: Compare your email accessibility metrics to industry benchmarks. This can provide context for your performance and help you set realistic goals for improvement.