Ipsychology emva kokuzibandakanya kwewebhusayithi: yintoni esebenzayo kwaye ngoba

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Ngaba ukhe wacofa iwebhusayithi kwaye ngoko nangoko waziva utsalelekile, ulangazelela ukuphonononga nokufunda ngakumbi? Okanye, kwelinye icala, ngaba ukhe wandwendwela iwebhusayithi ekushiye uziva ungathandeki okanye udanile, ebangela ukuba ucofe ngokukhawuleza? Umahluko phakathi kwala mava mabini uhlala ehla kwinto enye ephambili: ukubandakanya iwebhusayithi.

Njengoko i-intanethi iqhubeka nokuvela kwaye ibe yinxalenye ephambili kubomi bethu bemihla ngemihla, amashishini kunye nemibutho igxila ngakumbi ekudaleni iiwebhusayithi ezingaboneleli kuphela ngolwazi kodwa zibambe kwaye zibambe ingqalelo yabaphulaphuli babo. Kodwa yintoni eyenza ezinye iiwebhusayithi zibandakanyeke ngelixa ezinye ziwela phantsi? Impendulo ilele kwisayikholoji emva kokuzibandakanya kwiwebhusayithi.

Ngokuqonda indlela esebenza ngayo ingqondo yomntu xa kufikwa ekusebenzisaneni neewebhusayithi, sinokufunda ukuba zeziphi izicwangciso ezisebenzayo ekudaleni amava anomtsalane kwi-intanethi. Ukususela ekusebenziseni umbala kunye nokubonwayo ukuya ekubekweni kwamaqhosha kunye neefowuni-kwisenzo, kukho izinto ezingenakubalwa ezinokuchaphazela ukubandakanyeka kwewebhusayithi. Kweli nqaku, siza kujonga ngakumbi eminye yemigaqo ephambili yengqondo edlalwayo xa kuziwa kunxibelelwano lwewebhusayithi kwaye siphonononge ukuba zeziphi iindlela amashishini anokusebenzisa ngazo ukwenza iiwebhusayithi ezihambelana ngokwenene nabaphulaphuli babo.

Indima yombala ekubandakanyekeni kwewebhusayithi
Ukusetyenziswa kombala kuyilo lwewebhusayithi kunokuba nempembelelo enkulu ekubandakanyekeni komsebenzisi. Imibala inokukhupha iimvakalelo ezithile kunye neemvakalelo ebantwini, ezinokuthi zichaphazele indlela abazibona ngayo kunye nokusebenzisana newebhusayithi. Umzekelo, imibala efudumeleyo enjengobomvu, i-orenji, kunye netyheli thenga idatha yetelemarketing inokwenza amandla kunye nemincili, ngelixa imibala epholileyo efana noluhlaza okwesibhakabhaka noluhlaza inokubonisa ukuzola kunye nokuzola.

Ukusebenzisa umbala ngobuchule kunokunceda iwebhusayithi ibonakale kwaye izobe kubasebenzisi. Iphalethi yemibala yewebhusayithi inokunceda ukwenza uphawu lophawu oludibeneyo, olunokwakha ukuthembana nokuthembeka kubasebenzisi. Nangona kunjalo, kubalulekile ukusebenzisa umbala ngokumodareyitha kunye nenjongo, njengoko imibala emininzi eqaqambileyo okanye eyahlukileyo inokuba yinto enzima okanye iphazamise.

Ukongeza, kufanelekile ukuqwalasela indlela imibala ebonwa ngayo kwiinkcubeko ezahlukeneyo kunye nemimandla, njengoko oko kunokubonwa njengombala olungileyo kwinkcubeko enye kunokubonwa kakubi kwenye. Ngokomzekelo, kwizithethe zaseNtshona, umbala omhlophe udla ngokunxulunyaniswa nobunyulu nokucoceka, ngoxa kwezinye iindawo zaseMpuma unxulunyaniswa nokuzila nosizi.

Ngokubanzi, indima yombala ekubandakanyekeni kwewebhusayithi yinto ebalulekileyo yokuqwalasela amashishini kunye nemibutho ejonge ukudala iwebhusayithi ehambelana nabaphulaphuli babo kwaye inceda ukwakha uphawu oluqinileyo.

Impembelelo yembonakalo ekubandakanyekeni komsebenzisi
Izinto ezibonwayo zidlala indima ebalulekileyo kunxibelelwano lwewebhusayithi kuba zinokubamba ngokukhawuleza ingqalelo yomsebenzisi kwaye zinxibelelane ngolwazi ngendlela elula yokwetyisa. Ubuchopho bomntu bufakwe kwingcingo ukucwangcisa ulwazi olubonwayo ngokukhawuleza nangempumelelo kunombhalo, ngoko ke ukusebenzisa imifanekiso ekumgangatho ophezulu, iividiyo, kunye ne-infographics kunokuba yindlela esebenzayo yokubandakanya abasebenzisi kunye nokwenza iwebhusayithi ibe nomtsalane ngakumbi.

Ukudibanisa izinto ezibonakalayo kuyilo lwewebhusayithi kunokunceda ukwaphula iibhloko ezinkulu zeteksti, ukwenza umxholo ube nomtsalane ngakumbi kwaye kulula ukuyifunda. Oku kunokunceda ukunciphisa amaxabiso e-bounce kwaye ugcine abasebenzisi kwiwebhusayithi ixesha elide.

Nangona kunjalo, kubalulekile ukusebenzisa izinto ezibonakalayo ngendlela ecwangcisiweyo kunye nenjongo. Ukusetyenziswa ngokugqithiseleyo kwemifanekiso okanye ukusebenzisa imifanekiso ekumgangatho ophantsi okanye iividiyo ngokwenene zinokuba nesiphumo esichasayo kwaye zenze iwebhusayithi ibonakale ingenamsebenzi okanye ingathembekanga. Kwakhona kubalulekile ukuqinisekisa ukuba izinto ezibonakalayo zihambelana nomxholo okwiphepha kwaye zongeze ixabiso kumava omsebenzisi.

Ekugqibeleni, impembelelo yembonakalo ekubandakanyekeni komsebenzisi ibalulekile, kwaye amashishini kunye nemibutho kufuneka batyale ixesha kunye nezixhobo ekudaleni umxholo obonakalayo okumgangatho ophezulu ohambelana nabaphulaphuli babo kwaye uphucula amava omsebenzisi ngokubanzi kwiwebhusayithi yabo.

Uyilo lwewebhusayithi luwachaphazela njani amava omsebenzisi
Uyilo lwewebhusayithi lunokuba nempembelelo enkulu kumava omsebenzisi. Uyilo lwewebhusayithi lubhekisa kwindlela umxholo ocwangciswa ngayo kwaye uboniswe kwiphepha, kubandakanya nokubekwa kwesicatshulwa, imifanekiso, kunye nezinye izinto. Uyilo lwewebhusayithi olusebenzayo lunokwenza kube lula kubasebenzisi ukuba bajonge iwebhusayithi, bafumane ulwazi abalukhangelayo, kwaye bazibandakanye nomxholo.