Effective marketing through visual perception

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A popular and effective marketing measure is the production of explainer videos. These involve producing short films that present sometimes complex content in a simplified manner, while at the same time making the content particularly memorable through entertaining storytelling.

A major advantage over other media formats is that several formats – such as audio, text, images or graphics – can be combined in one explainer video, making the use of this medium incredibly effective.

The use of explainer videos is also effective in that it captivates the viewer despite nurse database being only a few minutes long. An integral part of an explainer video is storytelling. It is less about constructing a drama than about weaving the content into a story, which on the one hand creates an emotional connection with the target audience and on the other hand makes the content more memorable.

Criteria for quality production
After highlighting the advantages of explainer videos in marketing, the practical question arises as to which criteria an explainer video should meet in order to be successful.