Understand the competitive landscape

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Content analysis
Conduct a comprehensive content analysis to determine where your brand stands compared to your competitors.

Things to consider when evaluating your competitors include their content format, length, and information architecture to understand how they structure their content and what type of content performs best.

Examine how they add internal links and use semantic key phrases to see how well their content truemoney database matches search intent.


A successful multi-channel content strategy ensures that your brand is visible wherever your target audience consumes content.

In our agency work at Epic Web Studios, we use this insight to identify gaps and opportunities. For example, we noticed that a healthcare client was missing featured snippets for frequently asked patient questions.